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Aviation and Tourism - Implications for Leisure Travel (Hardcover, New Ed)
Loot Price: R4,697
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Aviation and Tourism - Implications for Leisure Travel (Hardcover, New Ed)
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Transport is an essential element of tourism, providing the vital
link between the tourist generating areas and destinations. Good
accessibility, which is determined by the transport services
provided, is a fundamental condition for the development of any
tourist destination. Moreover the transport industry can be a major
beneficiary of tourism because of the additional passenger demand
that may be generated. Aviation is an increasingly important mode
of transport for tourism markets. Whilst geography has meant that,
in modern times, air travel has always been the dominant mode for
long distance travel and much international tourism, moves towards
deregulation, and in particular the emergence of the low cost
carrier sector, have also increased aviation's significance for
short and medium haul tourism trips. Thus developments in aviation
can have very major implications for many leisure and business
tourism markets. However the characteristics and needs of leisure
travellers are generally so very different from business travellers
that this necessitates a separate consideration of these markets if
a detailed understanding of the relationship with aviation is to be
gained. In spite of the obvious closeness between the aviation and
tourism industries, there are very few specialist texts on this
subject. Most tourism focused books consider aviation as just one
component of the tourism industry which needs to be discussed,
whereas aviation specialist texts rarely concentrate on just
leisure travel. In addition there is very little literature that
gives a detailed appreciation of the complexities and potential
conflicts associated with the development of coherent and effective
aviation and tourism policies. Therefore it is the aim of this book
to fill this important gap which exists with a comprehensive,
in-depth study of the relationship between aviation and leisure
travel. The book deals exclusively with issues related to the
relationship between aviation and leisure travel. It does this with
an analysis of the theoretical concepts relevant to the subject
area combined with a detailed investigation of current practice
within the aviation and tourism industries. Each chapter is
illustrated with case study material that will reinforce the
understanding of the issues that are being examined.
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