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The Entrepreneur's Guide to Market Research (Hardcover)
Loot Price: R1,696
Discovery Miles 16 960
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The Entrepreneur's Guide to Market Research (Hardcover)
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Planning your new business starts here. This invaluable guide arms
entrepreneurs with all they need to know to research and analyze
potential markets-key steps in constructing effective marketing
plans, establishing sound financial forecasts, and finding backers.
The Entrepreneur's Guide to Market Research is a must-have for
anyone who wants to start or expand a business. This fact-filled,
actionable book offers a step-by-step guide to researching and
documenting the market potential of any product or service,
something that is an essential-and too-often overlooked-part of
constructing a workable business plan. Author Anne M. Wenzel,
herself a principal in a market research firm, takes entrepreneurs
through the process of assessing such things as market size and
growth, market trends and needs, emerging technologies,
competition, and distribution patterns. She discusses types of
market research and makes it clear what market research can and
can't do to improve the chances of success. Finally, the book shows
entrepreneurs how to document findings as part of a well-written
business plan that will be invaluable for their own decision-making
and can also be shared with potential partners, lenders, and
investors. Worksheets for compiling demographic information,
templates for market analysis and the business plan, and a grid for
analyzing the competition Case studies showing how entrepreneurs
have used market research information to develop profitable
business strategies A business-plan template with guidelines for
each section Tips and insights for completing market research in
each chapter Online and community resources in each chapter Bullet
point summarizing steps at the end of each chapter
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