This research examined the impact of usability guidelines and
front-end web site design on consumer aesthetic evaluations of
e-commerce web sites and perceptions of the e-retailer. A detailed
web site design guidelines framework was developed from an in-depth
review of the usability, human factors, and human-computer
interaction web design guidelines literature. Four web site design
factors (background color, white space, thumbnail image location,
and thumbnail image size) were selected and varied using this
framework. In addition, as a secondary research focus, this study
explored the impact of these front-end web site design factors on
consumer trust, product preference, and purchase intention. A
conceptual model was proposed which integrated usability and web
site design with consumer web site evaluation, trust, purchase
intention, satisfaction, and loyalty. Conjoint analysis and optimal
design methodologies were then used to design web page prototypes.
Results indicated that subtle front-end web site design elements
impacted consumer aesthetic evaluations of the web page and
subsequent e-retailer evaluations. Results also provided support
for the conceptual model developed.
General
Imprint: |
VDM Verlag
|
Country of origin: |
Germany |
Release date: |
November 2008 |
First published: |
November 2008 |
Authors: |
Anshu Agarwal
|
Dimensions: |
229 x 152 x 19mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
352 |
ISBN-13: |
978-3-8364-6467-3 |
Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
|
LSN: |
3-8364-6467-5 |
Barcode: |
9783836464673 |
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