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Festival and Event Tourism - Building Resilience and Promoting Sustainability (Hardcover)
Loot Price: R2,824
Discovery Miles 28 240
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Festival and Event Tourism - Building Resilience and Promoting Sustainability (Hardcover)
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Festivals and events vary from small, neighbourhood celebrations
through to mega gatherings, and both can be attractive to tourists.
They come with their own unique challenges and opportunities
however, which means destinations must carefully consider their
responsibility to local people, and host them in a sustainable
manner. Divided into four sections, this book covers the
sustainability, community involvement and destination-marketing
aspects of festivals and events. This book: - Reviews the common
trends, trajectories and competition in the event tourism market. -
Discusses the role of event organizers in ensuring the
sustainability of events and their destinations, including green
activities and cultural preservation. - Considers the role of the
community in achieving sustainability through volunteerism,
heritage conservation and ensuring events boost community spirit.
Covering important issues such as the marketing, branding and
promotion of events, this book also unravels the opportunities and
challenges associated with sustainable festivals and events. It
uses an array of case studies and a global author team to provide
an important resource for tourism and event researchers and
professionals.
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