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The Emerald Handbook of Luxury Management for Hospitality and Tourism (Hardcover)
Loot Price: R4,837
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The Emerald Handbook of Luxury Management for Hospitality and Tourism (Hardcover)
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Luxury is an ever-evolving concept with various interpretations in
the domain of hospitality and tourism. The understanding of luxury
hospitality and travel has revolved around exclusive and authentic
experiences, nuanced by finer things with a focus on value rather
than price. The marketing of luxury products and services has
become increasingly complex as these products and services are
associated not only with an image of quality, performance, and
authenticity but also with how extreme experiences and products
fulfil the lifestyle constructs of consumers. The Emerald Handbook
of Luxury Management for Hospitality and Tourism brings together
global philosophies, principles and practices in luxury tourism
management from both supply and demand perspectives. Several global
case studies are presented, further illustrating the changing
paradigms of luxury travel market and consumers enabling insight
into the upcoming global luxury travel market. Encompassing the
vibrant case studies and contemporary discussions on luxury
hospitality and tourism developments during the post-pandemic era,
this volume will serve as an essential resource for students,
researchers, and industry practitioners of hospitality, tourism,
management, and marketing consumer behavior, and consumer studies.
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