Books > History > History of specific subjects > Genealogy, heraldry, names and honours > Flags & insignia
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Words to Win By - The Slogans, Logos, and Designs of America's Presidential Elections (Paperback)
Loot Price: R506
Discovery Miles 5 060
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Words to Win By - The Slogans, Logos, and Designs of America's Presidential Elections (Paperback)
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Loot Price R506
Discovery Miles 5 060
Expected to ship within 12 - 17 working days
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From "All the Way with LBJ" to red MAGA hats, famous and infamous
slogans, logos, signage, and accessories from over a century of
presidential elections are compiled in a striking visual
encyclopedia. Presidential campaigns emerge in state fairs, stump
speeches, and selfie lines; but when the crowds disperse and after
ballots are cast, movements live on in posters, logos, slogans, and
accessories. From Hillary pins to Warren Harding's "Return to
Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's
trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for
Barack Obama, and highly thought-out promotions for Biden and the
rest of the 2020 presidential candidates, campaign materials serve
as portals into the complex nature of American politics, values,
and emotion. This collection of visual messaging, brimming with
five hundred punchy color images from United States presidential
campaigns from the turn of the twentieth century to today, contains
the bold graphics, quippy one-liners, and cutting-edge designs that
shaped the way America viewed its would-be leaders and revealed the
way its would-be leaders viewed America in return. Presidential
candidates might range from policy wonks to moral champions to
experienced leaders, but they all rely on expert branding to convey
their unique platforms to the public. In the fast-moving age of
Twitter and Facebook, this tangible display of effective-and
regrettable-American artifacts is destined to delight political
junkies and design aficionados of all stripes.
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