Global Writing for Public Relations - Connecting in English with Stakeholders and Publics Worldwide (Paperback)

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2015
First published:	2016
Authors:	Arhlene A Flowers
Dimensions:	190 x 236 x 23mm (L x W x T)
Format:	Paperback
Pages:	486
ISBN-13:	978-0-415-74884-1
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-415-74884-4
Barcode:	9780415748841

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