Dictionary of Advertising and Marketing Concepts (Paperback)

From "AdBusters" to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

General

Imprint:	Left Coast Press Inc
Country of origin:	United States
Release date:	August 2013
First published:	2013
Authors:	Arthur Asa Berger
Dimensions:	229 x 152 x 9mm (L x W x T)
Format:	Paperback
Pages:	143
ISBN-13:	978-1-61132-986-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-61132-986-8
Barcode:	9781611329865

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