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Internal Marketing: Directions for Management (Hardcover) Loot Price: R5,489
Discovery Miles 54 890
Repayment Terms: R514 pm x 12*
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Internal Marketing: Directions for Management (Hardcover): Barbara Lewis, Richard Varey

Internal Marketing: Directions for Management (Hardcover)

Barbara Lewis, Richard Varey

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Loot Price R5,489 Discovery Miles 54 890 | Repayment Terms: R514 pm x 12*

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Contents:
Key Themes include: Human Resource Management, Marketing Orientation, Strategy Implementation, Quality Management, Organisational Development and Change Management, Internal Service Productivity, Innovation, Corporate Image and Reputation, Corporate Integration, Selling Products and Services to Employees, Organisational Communicaton, The Individual Person as the Product or Marketeer.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2000
First published: 2000
Editors: Barbara Lewis • Richard Varey
Dimensions: 234 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 332
ISBN-13: 978-0-415-21317-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-21317-7
Barcode: 9780415213172

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