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Books > Business & Economics > Business & management > Sales & marketing
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Internal Marketing: Directions for Management (Hardcover)
Loot Price: R5,950
Discovery Miles 59 500
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Internal Marketing: Directions for Management (Hardcover)
Expected to ship within 12 - 19 working days
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Contents:
Key Themes include: Human Resource Management, Marketing Orientation, Strategy Implementation, Quality Management, Organisational Development and Change Management, Internal Service Productivity, Innovation, Corporate Image and Reputation, Corporate Integration, Selling Products and Services to Employees, Organisational Communicaton, The Individual Person as the Product or Marketeer.
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