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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Candidate-Centered Campaigns - Political Messages, Winning Personalities, and Personal Appeals (Hardcover) Loot Price: R1,793
Discovery Miles 17 930
Repayment Terms: R168 pm x 12*
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Candidate-Centered Campaigns - Political Messages, Winning Personalities, and Personal Appeals (Hardcover): Barbour

Candidate-Centered Campaigns - Political Messages, Winning Personalities, and Personal Appeals (Hardcover)

Barbour

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List price R2,547 Loot Price R1,793 Discovery Miles 17 930 | Repayment Terms: R168 pm x 12* You Save R754 (30%)

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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2014
First published: 2014
Authors: Barbour
Dimensions: 216 x 140 x 17mm (L x W x T)
Format: Hardcover
Pages: 204
ISBN-13: 978-1-137-39860-4
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 1-137-39860-4
Barcode: 9781137398604

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