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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Candidate-Centered Campaigns - Political Messages, Winning Personalities, and Personal Appeals (Hardcover) Loot Price: R1,923

Discovery Miles 19 230

Repayment Terms: R180 pm x 12*

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Candidate-Centered Campaigns - Political Messages, Winning Personalities, and Personal Appeals (Hardcover): Barbour

Candidate-Centered Campaigns - Political Messages, Winning Personalities, and Personal Appeals (Hardcover)

Barbour

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List price ~~R2,599~~ Loot Price R1,923 Discovery Miles 19 230 | Repayment Terms: R180 pm x 12* You Save R676 (26%)

Expected to ship within 12 - 19 working days

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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	July 2014
First published:	2014
Authors:	Barbour
Dimensions:	216 x 140 x 17mm (L x W x T)
Format:	Hardcover
Pages:	204
ISBN-13:	978-1-137-39860-4
Categories:	Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	1-137-39860-4
Barcode:	9781137398604