Make It New - A History of Silicon Valley Design (Paperback)

The role of design in the formation of the Silicon Valley ecosystem of innovation. California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "Designed in California," but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies-including IDEO, frog, and Lunar-and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader-including Douglas Engelbart, Steve Jobs, and Don Norman-Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.

General

Imprint:	MIT Press
Country of origin:	United States
Series:	The MIT Press
Release date:	April 2017
First published:	2015
Authors:	Barry M. Katz (Professor of Humanities and Design; Consulting Professor of Mechanical Engineering)
Foreword by:	John Maeda (Global Head, Computational Design and Inclusion)
Dimensions:	230 x 142 x 16mm (L x W x T)
Format:	Paperback - Trade
Pages:	253
ISBN-13:	978-0-262-53359-1
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Business & management > General Books > Arts & Architecture > History of art / art & design styles > From 1900 > Postmodernism in art & design Books > Humanities > History > History of specific subjects > History of specific institutions Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	0-262-53359-6
Barcode:	9780262533591

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!