"This is an excellent introduction to the area of Integrated
Business Communication. The text provides a solid platform for
those students engaged in studying professional business
communication. The text is accessible with issues and concepts
anchored with effective contemporary examples and case studies,
supported with well integrated theories and models. The authors
have defined and explored the area of 'integrated communication'
and its importance to effective business practice, an area of some
focus within business strategy today."
Gary Lunt, Programme Leader for the BA (Hons) Communication,
Advertising & PR, School of Creative Industries, Napier
University.
"Integrated Business Communication in a Global Marketplace"
stresses an interdisciplinary approach to communication through
collaborative learning strategies. The book presents current theory
as well as practical examples and explanations of various business
communication. Underlying the discourse is the belief that
communication is fundamental to effective decision-making,
team-building and leadership.
This user-friendly book covers communication concepts and issues
from marketing, management, public relations, promotions and
organisational communications. It introduces new media and social
media, framing, diffusion of innovation, cultural differences and
precision listening among others. Through interviews, case studies,
real-world business communication examples, research studies and
interactive class exercises, students are exposed to effective
business communication practices. "Integrated Business
Communication in the Global Marketplace" helps students to
understand the role effective communication will play intheir
future business success.
This book is essential reading for students studying business
communication. The website wileyeurope.com/college/stuart, includes
an online glossary of key terms, samples of business
correspondence, and communication examples for students. It also
contains PowerPoint slides, essay questions, additional case
studies and a test bank with questions and answers for
lecturers.
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