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Books > Business & Economics > Business & management > Sales & marketing

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Kundenerlebnis als Wettbewerbsvorteil (German, Paperback, Softcover reprint of the original 1st ed. 2004) Loot Price: R1,769
Discovery Miles 17 690
Repayment Terms: R166 pm x 12*
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Kundenerlebnis als Wettbewerbsvorteil (German, Paperback, Softcover reprint of the original 1st ed. 2004): Bernd Schmitt, Marc...

Kundenerlebnis als Wettbewerbsvorteil (German, Paperback, Softcover reprint of the original 1st ed. 2004)

Bernd Schmitt, Marc Mangold

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Loot Price R1,769 Discovery Miles 17 690 | Repayment Terms: R166 pm x 12*

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Die Autoren zeigen an konkreten Fallbeispielen (Apple, Mini, O2, Red Bull, Segafredo Zanetti, SevenOne Media und VW GTI), wie fuhrende Unternehmen das Kundenerlebnis als Wettbewerbsvorteil nutzen. Sie liefern den strategischen Rahmen sowie einen 5-Stufen-Plan mit den wichtigsten Werkzeugen zur Umsetzung: Zielgruppensegmentierung und -selektion, Positionierung, Branding, Service und Innovation.

General

Imprint: Vieweg+teubner Verlag
Country of origin: Germany
Release date: July 2012
First published: 2004
Authors: Bernd Schmitt • Marc Mangold
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback
Pages: 183
Edition: Softcover reprint of the original 1st ed. 2004
ISBN-13: 978-3-322-90322-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-322-90322-2
Barcode: 9783322903228

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