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Kundenbeziehungsfahigkeit - Konzeptionalisierung Und Erfolgswirkung (German, Paperback, 2009 ed.) Loot Price: R1,747
Discovery Miles 17 470
Kundenbeziehungsfahigkeit - Konzeptionalisierung Und Erfolgswirkung (German, Paperback, 2009 ed.): Bernd W. Wirtz

Kundenbeziehungsfahigkeit - Konzeptionalisierung Und Erfolgswirkung (German, Paperback, 2009 ed.)

Bernd W. Wirtz; Sebastian Lutje

Series: Marktorientierte Unternehmensfuhrung Und Internetmanagement

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Loot Price R1,747 Discovery Miles 17 470 | Repayment Terms: R164 pm x 12*

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Vor dem Hintergrund des Dynamic Capabilities View nimmt Sebastian Lutje eine theoriegeleitete Konzeptionalisierung der Kundenbeziehungsfahigkeit vor und untersucht deren Erfolgswirksamkeit. Die Ergebnisse der empirischen Uberprufung weisen auf eine valide Messung der Kundenbeziehungsfahigkeit mittels der drei postulierten Dimensionen relationales Lernen, Kundenportfoliokoordination und Kundenadaptivitat hin."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Marktorientierte Unternehmensfuhrung Und Internetmanagement
Release date: February 2009
First published: February 2009
Foreword by: Bernd W. Wirtz
Authors: Sebastian Lutje
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 357
Edition: 2009 ed.
ISBN-13: 978-3-8349-1401-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1401-0
Barcode: 9783834914019

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