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Cultivating Copyright - How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age (Hardcover)
Loot Price: R4,559
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Cultivating Copyright - How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age (Hardcover)
Series: Routledge Research in Intellectual Property
Expected to ship within 12 - 17 working days
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Creators and creative industries are struggling to navigate the
digital age. Intellectual property rights, including copyrights,
trademarks, and patents, offer invaluable tools to help creative
industries remain viable and sustainable. But to be fully
effective, they must be considered as part of a greater ecosystem.
Cultivating Copyright offers a framework for tailoring flexible
strategies and adaptive solutions suited to diverse creative
industries. Tailored solutions entail change on four fronts:
business models and strategies, legal policies and practices,
technological measures, and cultural and normative features.
Creating strong creative industries through tailored solutions
serves critical functions: promoting richly varied artistic
endeavors and supporting democratic flourishing.
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