Charles E. Hires and the Drink that Wowed a Nation - The Life and Times of a Philadelphia Entrepreneur (Paperback)

Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer-launched 10 years before Coca-Cola-blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist." In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world's largest condensed milk companies. Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.

General

Imprint:	Temple University Press,U.S.
Country of origin:	United States
Release date:	June 2018
First published:	2018
Authors:	Bill Double
Dimensions:	216 x 133 x 20mm (L x W x T)
Format:	Paperback
Pages:	270
ISBN-13:	978-1-4399-1591-2
Categories:	Books > Language & Literature > Biography & autobiography > General Books > Business & Economics > Business & management > General Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > History > American history > General Books > History > History of specific subjects > History of specific institutions Books > Biography > General
LSN:	1-4399-1591-1
Barcode:	9781439915912

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