A revolution is taking place that will forever change the world of
marketing. The strategies and techniques that have served marketers
for years will not only decline in effectiveness, they will begin
to quietly undermine the very brands and the customer relationships
that companies have worked so hard to create.
"The Quiet Revolution" introduces a new marketing language,
written by the pioneers of the online world. Powerful new concepts
like Customer Communication Management (CCM) and Email Brand Value
(EBV) are becoming indispensable tools for marketers, regardless of
their industry and company size. This book brings together the
experiences of today's online marketing leaders like IBM, American
Airlines, and the "New York Times" to help aspiring email marketing
programs achieve similar success.
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