The Quiet Revolution in Email Marketing (Hardcover)

"The Quiet Revolution" introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the "New York Times" to help aspiring email marketing programs achieve similar success.

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