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Escalation of Commitment in Internationalization Processes - The Role of Bounded Rationality in the Uppsala Model (Hardcover, 1st ed. 2018)
Loot Price: R3,711
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Escalation of Commitment in Internationalization Processes - The Role of Bounded Rationality in the Uppsala Model (Hardcover, 1st ed. 2018)
Series: MIR Series in International Business
Expected to ship within 10 - 15 working days
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This unique book on international business presents a critical
review of the role of bounded rationality in internationalization
process (IP) research. Corporate internationalization processes
have been a subject of scientific debate for several decades.
However, it is questionable whether behavioral research insights
are sufficiently acknowledged in this academic discipline. Against
this backdrop, the author critically assesses the behavioral
assumptions of the Uppsala Model, which is commonly considered to
be the pivotal approach in internationalization process research.
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