Attitudes are evaluations of people, places, things, and ideas.
They help us to navigate through a complex world. They provide
guidance for decisions about which products to buy, how to travel
to work, or where to go on vacation. They color our perceptions of
others. Carefully crafted interventions can change attitudes and
behavior. Yet, attitudes, beliefs, and behavior are often formed
and changed in casual social exchanges. The mere perception that
other people favor something, say, rich people, may be sufficient
to make another person favor it. People's own actions also
influence their attitudes, such that they adjust to be more
supportive of the actions. People's belief systems even change to
align with and support their preferences, which at its extreme is a
form of denial for which people lack awareness. These two volumes
provide authoritative, critical surveys of theory and research
about attitudes, beliefs, persuasion, and behavior from key authors
in these areas. The first volume covers theoretical notions about
attitudes, the beliefs and behaviors to which they are linked, and
the degree to which they are held outside of awareness. It also
discusses motivational and cultural determinants of attitudes,
influences of attitudes on behavior, and communication and
persuasion. The second volume covers applications to measurement,
behavior prediction, and interventions in the areas of cancer, HIV,
substance use, diet, and exercise, as well as in politics,
intergroup relations, aggression, migrations, advertising,
accounting, education, and the environment.
General
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