Marketing Research for Non-profit, Community and Creative Organizations - How to improve your product, find customers and effectively promote your message (Hardcover)

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2016
First published:	2008
Authors:	Bonita Kolb
Dimensions:	246 x 189mm (L x W)
Format:	Hardcover
Pages:	286
ISBN-13:	978-1-138-14795-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-14795-8
Barcode:	9781138147959

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