Almost everyone has done a personality test at some point in their
lives. Usually it confirms things you already knew about
yourself...like "you're a detail oriented introvert" or "you're a
big picture extrovert." Good to know, but does it really make a
difference in your life? Would it be more beneficial to you, if you
knew what persona or avatar was a good fit for you to become a
leading authority in your marketplace? You might think there are
hundreds of possibilities, but in actuality there are only four.
Every person that is considered an authority know this and focus
only where they are strong. Unsuccessful people flounder back and
forth between the four types which confuses their customers and
prospects. When people are looking to work with an expert, what
they really want is to identify with them in some way. This 'way'
will change depending on what need or pain the expert is helping
resolve. They may want someone that has struggled to gain
attributes and qualities that they want to achieve themselves. Or
maybe they may want the expert to simply have the ability to
motivate and push them to the next level. Your Authority Avatar is
something you should carefully consider before you make a big
mistake in communicating with your prospects in a way that may
actually push them away. In this book, authority marketing
pioneers, Jack Mize and Brian Horn dissect and explain each of
these archetypes, so you can decide which one is a good match for
you, then amplify those traits so you can quickly become a
recognized expert in your marketplace.
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