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The Moulton Bicycle - A History of the Innovative Compact Design (Paperback)
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The Moulton Bicycle - A History of the Innovative Compact Design (Paperback)
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In November 1963, a British inventor and reluctant industrialist
named Alex Moulton introduced a radical new small-wheeled, dual
suspension bicycle at the Earl's Court Cycle Show in London. It was
covered in several articles by Reyner Banham, an architecture and
design critic and associate editor of Architectural Review and
Architects' Journal. Banham believed that the Moulton Bicycle would
give rise to "a new class of cyclists," young urban radicals who
would cycle out of choice, and not out of need, the traditional
clientele for the bicycle industry prior to the war. After selling
about 100,000 units Moulton was forced by economic circumstances to
sell his small firm to Raleigh, England's largest cycle maker, in
1967. Production of the original ended in 1970. Alex Moulton
revived his firm in the 1980's with an even more radical spaceframe
model, the AM, that remains in production even after Alex Moulton's
death in 2015. Largely because of Banham's writings, the Moulton
has started to be taken seriously by technological historians and
industrial design historians. The AM series is very expensive -
some models cost over $15,000-and this has led some mechanically
savvy cyclists to make their own "hot rod" compact bicycles out of
the small wheeled, relatively inexpensive, utility bicycles of the
1970s (called "Shoppers") that were inspired by the Moulton's
small-wheeled popularity. Ironically, this was also foreseen by
Banham (who died in 1988), who considered the hot-rod Model Ts and
Chevy Bel Aires of the 1950s "America's first folk art of the
mechanical era." This book follows the intertwined lives of two
very different men, both unusually creative, who had an
extraordinary impact on each others' careers, given that they met,
at most, three or four times, and never had a professional
relationship of any kind.
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