This expanded and revised version of the best-selling Universal
Methods of Design is a comprehensive reference that provides a
thorough and critical presentation of 125 research methods,
synthesis/analysis techniques, and research deliverables for
human-centered design. The text and accompanying photos and
graphics of this classic resource are delivered in a concise and
accessible format perfect for designers, educators, and students.
This new, expanded edition includes updated information on
scenarios, secondary research, territory maps, and other chapters.
The addition of 25 new chapters brings fresh relevance to the text
with innovative design methods that have emerged since the first
edition, such as backcasting, behavioral design, horizon scanning,
and transition design. Universal Methods of Design, Expanded and
Revised distills each method down to its essence, in a format that
helps design teams select and implement the most credible research
methods suited to their design culture. Each method is presented in
a two-page format. The left-hand page contains a concise
description of the method, accompanied by references to further
reading. On the right-hand page, images and case studies for each
method are presented visually. The relevant phases for design
application are highlighted as numbered icons along the right side
of the page, from phases 1 (planning, scoping, and definition)
through 5 (launch and monitor). Build more meaningful products with
these methods and more: Affinity Diagramming, Behavioral Mapping,
Bodystorming, Contextual Design, Critical Incident Design, Directed
Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel
Prototyping, Simulation Exercises, Touchstone Tours, and Weighted
Matrix. This essential guide: Dismantles the myth that user
research methods are complicated, expensive, and time-consuming
Creates a shared meaning for cross-disciplinary teams Illustrates
methods with compelling visualizations and case studies
Characterizes each method at a glance Indicates when methods are
best employed to help prioritize appropriate design research
strategies Universal Methods of Design, Expanded and Revised is an
essential resource for designers of all levels and specializations.
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