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Behavior Theory In Health Promotion Practice And Research (Paperback)
Loot Price: R2,835
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Behavior Theory In Health Promotion Practice And Research (Paperback)
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Grounded in public health practice, this text offers a
comprehensive study of the health behavior theories that are the
foundation of all health education and promotion programs. Your
students will come away with a clear understanding of essential
relationships between human behavior and health, as well as the
practical application of theory and approaches to health promotion
research and practice. Designed for graduates or upper level
undergraduates, the book maintains a consistent, single voice and
offers many examples throughout. Contents: Section I. Theory in
Context: 1. Health Behavior in the Context of Public Health 2. A
Social Ecological Perspective 3. Theories of Motivation and
Behavior: A Brief History and Contemporary Perspectives Section II.
Cognitive and Social Theories of Motivation and Behavior 4.
Expectancy Value Models 5. Operant Conditioning, Self-Regulation,
and Social Cognitive Theory 6. Social Influence Theory: The Effects
of Social Factors on Health Behavior 7. Diffusion of Innovations
Theory Section III. Behavior Change Theories 8. Learning, Teaching,
and Counseling 9. Self-Determination Theory and Motivational
Interviewing 10. Stage Models 11. Health Communication and Social
Marketing 12. Communities and Health Promotion
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