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Marketing Planning Guide (Paperback, 3rd edition)
Loot Price: R1,611
Discovery Miles 16 110
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Marketing Planning Guide (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
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THE CLASSIC guide to develop a marketing plan--completely updated!
The newly revised Marketing Planning Guide, Third Edition is the
step-by-step guide that gives you the tools to prepare an effective
marketing plan for a company, product, or service. With over 50
pages of updated material, this classic textbook has the solid
foundation of knowledge and philosophy of the previous editions
while adding essential new information on Internet marketing,
business ethics, and an illustrative sample business plan.
Worksheets at the end of each chapter guide you in creating your
own plan--once all the worksheets are completed you will have
roughed out your own complete marketing plan. The accompanying
instructor's package includes a helpful manual, a detailed sample
course syllabus, and a test bank featuring a multiple-choice and
true-false questions for each chapter with answers. This edition of
the Marketing Planning Guide contains clear tables and diagrams, is
fully referenced, and has updated examples for easy understanding
of concepts. It shows how to: analyze the market, consumers, the
competition, and opportunities develop strategy and marketing
objectives make product, place, promotional, and price decisions
realize the financial impact of marketing strategies implement,
audit, and control your marketing planAnd now the Marketing
Planning Guide, Third Edition is updated to include: extensive
information on Internet marketing new examples illustrating the
process a complete sample marketing plan end of chapter worksheets
providing step-by-step instructions Internet data sourcesThis is
the definitive book for marketing professionals who want to use a
"hands on" approach for learning theplanning process. It will guide
anyone through the steps of preparing an effective marketing plan.
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