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Cross-cultural Challenges in International Management (Paperback)
Loot Price: R1,219
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Cross-cultural Challenges in International Management (Paperback)
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Expected to ship within 12 - 17 working days
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The development of international business and of globalization in
every field of activity requires the interaction of individuals and
groups with diverse cultural, religious, ethnic and social
characteristics in different institutional contexts. Cross-cultural
Challenges in International Management addresses the various
difficulties that may impede smooth communication and cooperation
of those involved in such interactions. It examines what types of
resources are mobilized to overcome such difficulties. The cultural
and societal challenges of international management must be
considered at different levels, the one of strategy, which the
first part of the book is devoted to, but also that of management
and business practices, addressed in the third part of the book.
Both strategic decisions and daily business practices, however, in
the particularly fluctuating and incompletely defined international
context, gain from being framed by ethical and corporate social
responsibility, which the second part of this book is devoted to.
Cross-cultural Challenges in International Management provides an
analysis of specific situations revealing such cultural or societal
challenges. Thus, the reader will benefit not only from advanced
theoretical knowledge in the field, but also from practical
applications in various professional context and various countries.
Practitioners, students in various fields of social sciences,
particularly in management, communication, international relations,
and researchers will widely benefit from this book.
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