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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management

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Building a Buzz - Libraries and Word-of-mouth Marketing (Paperback) Loot Price: R1,068
Discovery Miles 10 680
Repayment Terms: R100 pm x 12*
You Save: R318 (23%)
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Building a Buzz - Libraries and Word-of-mouth Marketing (Paperback)

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List price R1,386 Loot Price R1,068 Discovery Miles 10 680 | Repayment Terms: R100 pm x 12* You Save R318 (23%)

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Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

General

Imprint: ALA Editions
Country of origin: United States
Release date: December 2009
First published: December 2009
Dimensions: 279 x 215 x 5mm (L x W x T)
Format: Paperback
Pages: 95
ISBN-13: 978-0-8389-1011-5
Categories: Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-8389-1011-4
Barcode: 9780838910115

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