Globalization is a leading force for industry worldwide, especially
the new technology sector. This presents both problems and
opportunities in the emergence of a new type of consumer and the
effects of globalization on industry in terms of culture,
economics, marketing, and social issues at every scale from local
to global.
The main aim of the book is to enhance the reader's knowledge -
especially from a multidisciplinary perspective rather than from an
individual functional perspective - of international consumer
behaviour. It also explores the role of globalization in the
evolving world of the new technology sector and provides an
overview of the development of international consumer behavior from
historical, geographical and social perspectives, while focusing on
new technology products and services.
Professionals, students and researchers working in the fields
of new technologies and information and communication technologies
(ICT) as well as specialists of marketing and management are the
target audience for this book. At the same time, the book will be
pitched at a level so as to also appeal to a more general
readership interested in globalization.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
