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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Contemporary Retail And Marketing Case Studies (Paperback) Price: R220
Discovery Miles 2 200
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Contemporary Retail And Marketing Case Studies (Paperback)

C. H. van Heerden

 (3 ratings, sign in to rate)
Price R220
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Aristata Bookshop - Fulfilled by Loot
Discovery Miles 2 200

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This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique 'inside' perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2013
First published: May 2013
Editors: C. H. van Heerden
Dimensions: 245 x 168 x 14mm (L x W x T)
Format: Paperback
Pages: 208
ISBN-13: 978-0-7021-9767-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-7021-9767-X
Barcode: 9780702197673

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Release date

Wed, 27 Feb 2013 | Review by: Cindy M.

Hi I don't understand how this book can only be released end of the year when Unisa already list it as one of the books I need to buy for this semester? Regards

Did you find this review helpful? Yes (1) | No (0)

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