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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Opinion Polls and the Media - Reflecting and Shaping Public Opinion (Hardcover)
Loot Price: R2,800
Discovery Miles 28 000
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Opinion Polls and the Media - Reflecting and Shaping Public Opinion (Hardcover)
Expected to ship within 10 - 15 working days
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Opinion Polls and the Media provides the most comprehensive
analysis to date on the relationship between the media, opinion
polls, and public opinion. Looking at the extent to which the
media, through their use of opinion polls, both reflect and shape
public opinion, it brings together a team of leading scholars and
analyzes theoretical and methodological approaches to the media and
their use of opinion polls. The contributors explore how the media
use opinion polls in a range of countries across the world, and
analyze the effects and uses of opinion polls by the public as well
as political actors.
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