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Opinion Polls and the Media - Reflecting and Shaping Public Opinion (Hardcover) Loot Price: R2,885
Discovery Miles 28 850
Repayment Terms: R270 pm x 12*
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Opinion Polls and the Media - Reflecting and Shaping Public Opinion (Hardcover): C. Holtz-Bacha, J. Stroemback

Opinion Polls and the Media - Reflecting and Shaping Public Opinion (Hardcover)

C. Holtz-Bacha, J. Stroemback

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Loot Price R2,885 Discovery Miles 28 850 | Repayment Terms: R270 pm x 12*

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Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2012
First published: May 2012
Editors: C. Holtz-Bacha • J. Stroemback
Dimensions: 216 x 140 x 14mm (L x W x T)
Format: Hardcover
Pages: 291
ISBN-13: 978-0-230-27889-9
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
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LSN: 0-230-27889-2
Barcode: 9780230278899

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