Style and structure: Written at the appropriate level for 1st year
undergraduate students and those studying the subject for the first
time. It's accessibility also appeals to non-native English
speakers. Breadth of content: The text maps onto course content
very well as it covers every major aspect taught on events
management courses and explores the current developments and trends
in the field, with particular focus on the array of technological
developments which are hugely affecting the industry. Balance of
Theory and Practice: Offers both practical and academic knowledge.
Practical pedagogical tools include: case studies, interviews with
industry experts, scenarios, end-of-chapter debate sections and
employability skills sections. International in scope and content:
New and updated case studies from a wide range of regions including
those from emerging economies such as Africa, the Middle East and
South-East Asia. Length: Written for 1st semester courses, where
Bowdin (market leader) is considered to be too long.
General
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