Events Management - An Introduction (Paperback, 3rd edition)

Style and structure: Written at the appropriate level for 1st year undergraduate students and those studying the subject for the first time. It's accessibility also appeals to non-native English speakers. Breadth of content: The text maps onto course content very well as it covers every major aspect taught on events management courses and explores the current developments and trends in the field, with particular focus on the array of technological developments which are hugely affecting the industry. Balance of Theory and Practice: Offers both practical and academic knowledge. Practical pedagogical tools include: case studies, interviews with industry experts, scenarios, end-of-chapter debate sections and employability skills sections. International in scope and content: New and updated case studies from a wide range of regions including those from emerging economies such as Africa, the Middle East and South-East Asia. Length: Written for 1st semester courses, where Bowdin (market leader) is considered to be too long.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	December 2022
Authors:	Charles Bladen • James Kennell • Emma Abson • Nick Wilde
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	466
Edition:	3rd edition
ISBN-13:	978-0-367-61004-3
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions Books > Promotion > JB Academic
LSN:	0-367-61004-3
Barcode:	9780367610043

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