Marketing the e-Business (Paperback)

Providing a new approach to the subject matter, Marketing the e-Business unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. It analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business in the real bricks 'n' clicks world.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge eBusiness
Release date:	September 2002
First published:	2002
Authors:	Charles Dennis • Lisa Harris
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Paperback
Pages:	368
ISBN-13:	978-0-415-25601-8
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-25601-1
Barcode:	9780415256018

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