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Marketing the e-Business (Paperback) Loot Price: R1,664
Discovery Miles 16 640
Repayment Terms: R156 pm x 12*
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Marketing the e-Business (Paperback): Charles Dennis, Lisa Harris

Marketing the e-Business (Paperback)

Charles Dennis, Lisa Harris

Series: Routledge eBusiness

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Loot Price R1,664 Discovery Miles 16 640 | Repayment Terms: R156 pm x 12*

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Providing a new approach to the subject matter, Marketing the e-Business unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. It analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business in the real bricks 'n' clicks world.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge eBusiness
Release date: September 2002
First published: 2002
Authors: Charles Dennis • Lisa Harris
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Paperback
Pages: 368
ISBN-13: 978-0-415-25601-8
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-415-25601-1
Barcode: 9780415256018

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