Since there's no point in Twittering if no one acts on your tweets
and there's no point in having a Facebook page with a million
"likes" if library use doesn't increase, you'll welcome the eight
best practices presented here because they will help your library
both actually do social media in a way that matters and do it well.
The successful strategies presented here range from the Vancouver
Public Library's innovative use of Twitter to the United Nations
Library's adoption of a social media policy to the Farmington,
Connecticut Public Library's fantastic work using social media to
reach teens who weren't using the library. Other libraries
highlight their ventures into media including blogs, Pinterest, and
social catalogs.
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