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Politicking and Emergent Media - US Presidential Elections of the 1890s (Hardcover)
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Politicking and Emergent Media - US Presidential Elections of the 1890s (Hardcover)
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Presidential campaigns of the twenty-first century were not the
first to mobilize an array of new media forms in efforts to gain
electoral victory. In Politicking and Emergent Media, distinguished
historian Charles Musser looks at four US presidential campaigns
during the long 1890s (1888-1900) as Republicans and Democrats
deployed a variety of media forms to promote their candidates and
platforms. New York-the crucial swing state as well as the home of
Wall Street, Tammany Hall, and prominent media industries-became
the site of intense struggle as candidates argued over trade
issues, currency standards, and a new overseas empire. If the
city's leading daily newspapers were mostly Democratic as the
decade began, Republicans eagerly exploited alternative media
opportunities. Using the stereopticon (a modernized magic lantern),
they developed the first campaign documentaries. Soon they were
exploiting motion pictures, the phonograph, and telephone in
surprising and often successful ways. Brimming with rich historical
details, Musser's remarkable tale reveals the political forces
driving the emergence of modern media.
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