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Books > Social sciences > Sociology, social studies > Population & demography
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The Master Trend - How the Baby Boom Generation is Remaking America (Paperback, 1993 Ed.)
Loot Price: R1,392
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The Master Trend - How the Baby Boom Generation is Remaking America (Paperback, 1993 Ed.)
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The Baby Boom generation is leading the nation into the future.
Having elected one of its own to the White House, this generation -
the largest and best educated in history - is poised to place its
imprint on the 21st century. Cheryl Russell - acclaimed author of
100 Predictions for the Baby Boom and former editor-in-chief of
American Demographics - meets the challenge of predicting the
daunting future of this most singular of generations. Russell
perceptively shows why members of the Baby Boom generation, born
between 1946 and 1964, have always embraced their independence.
This individualism has become the master trend of our time. But the
Baby Boom generation is now finding itself in the midst of a
midlife crisis as it is pulled in one direction by its sense of
individualism and in another by its children. Baby Boomers, known
for following the beat of their own drummer, are suddenly awakening
to the urgent need to bring society together for the sake of their
children's future. The Baby Boom generation prizes individualism so
highly that it has become the first generation of what Cheryl
Russell calls "free agents." Like Curt Flood - baseball's first
free agent - the Baby Boomers play by their own rules. Free agents
have become both the creators and the eager customers of a new,
fast-paced, hotly competitive "personalized economy" that seizes on
cutting-edge technologies to produce the innovative and
custom-designed products and services the world so sorely needs.
Will this personalized economy bring prosperity to Americans? Can
the free agents of the Baby Boom generation make life better for
all of us? Will they learn to work together for the good of
society? Most important, what kind of society are the Baby Boomers
leaving to their children? In a culture that values individualism
above all, what will happen to the unprepared millions who are
trapped in the margins of society? In a world where the disparity
between rich and poor has grown dramatically what kin
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