Wireless Data Services - Technologies, Business Models and Global Markets (Hardcover, New)

By the time, this book is published; there will be over 1 billion mobile subscribers around the world. Despite this phenomenal global growth, wireless technologies have progressed in very different ways key territories such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point us to the fact that wireless applications and services are often unique to the culture and business models of a region. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different strategies and provide insights into how to match wireless technology and services to global markets.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	November 2003
First published:	2003
Authors:	Chetan Sharma • Yasuhisa Nakamura
Dimensions:	256 x 183 x 24mm (L x W x T)
Format:	Hardcover
Pages:	400
Edition:	New
ISBN-13:	978-0-521-82843-7
Categories:	Books > Business & Economics > Business & management > General Books > Professional & Technical > Technology: general issues > Engineering: general Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	0-521-82843-0
Barcode:	9780521828437

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