This book provides an integrative analysis of creativity and
strategic practices, particularly strategic problem formulation and
strategic decision making. It examines the decision and not the
individual as a unit of analysis, which leads to a deeper
understanding of creative outcomes. It draws a correlation between
strategic intent and creative outcomes, both positive and negative,
and provides an integrated framework for understanding creativity.
Finally, the book develops a creative strategic framework and draws
conclusions for the practice of management and for future research.
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