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Marketing Communications - discovery, creation and conversations (Paperback, 7th edition) Loot Price: R3,197
Discovery Miles 31 970
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Marketing Communications - discovery, creation and conversations (Paperback, 7th edition): Chris Fill, Sarah Turnbull

Marketing Communications - discovery, creation and conversations (Paperback, 7th edition)

Chris Fill, Sarah Turnbull

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Loot Price R3,197 Discovery Miles 31 970 | Repayment Terms: R292 pm x 12*

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This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: May 2016
First published: 2016
Authors: Chris Fill • Sarah Turnbull
Dimensions: 264 x 195 x 26mm (L x W x T)
Format: Paperback
Pages: 724
Edition: 7th edition
ISBN-13: 978-1-292-09261-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > University Of Johannesburg > Consumer Studies
Books > Academic & Education > University Of Johannesburg > Marketing
LSN: 1-292-09261-0
Barcode: 9781292092614

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