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Marketing Communications - discovery, creation and conversations (Paperback, 7th edition)
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Marketing Communications - discovery, creation and conversations (Paperback, 7th edition)
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This seventh edition of Marketing Communications provides both a
rich source of theory and an invaluable insight into how brands
create communications and engage audiences in brand conversations.
With contributions from brand owners and their advertising agencies
from around the world, the book provides a unique blend of the
theory and practice of brand communications. Sarah Turnbull joins
Chris Fill as co-author on the seventh edition and together their
passion for marketing communications comes alive in this book as
they share their expertise and experience. Its strong theoretical
underpinning and selection of contemporary case studies makes this
the definitive text for undergraduate and postgraduate students in
marketing, marketing with psychology, advertising, business studies
and other marketing-related programmes. It is recognised as the
authoritative text for professional courses such as The Chartered
Institute of Marketing and is supported by the Institute of
Practitioners in Advertising.
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