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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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The Eye Test - A Case for Human Creativity in the Age of Analytics (Hardcover)
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The Eye Test - A Case for Human Creativity in the Age of Analytics (Hardcover)
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List price R646
Loot Price R520
Discovery Miles 5 200
You Save R126 (20%)
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THE EYE TEST is a necessary course correction, a call for a more
balanced, personal approach to problem-solving. Award-winning
journalist Chris Jones makes the case for the human element-for
what smart, practiced, devoted people can bring to situations that
have proved resistant to analytics. Jones shares what he's learned
from an army of extraordinary talents, including some of the best
doctors, executives, athletes, meteorologists, magicians,
designers, astrophysicists, and detectives in the world. There are
lessons in their mastery. Of course, there is a place for numbers
in decision-making. No baseball player should be judged by his
jawline. But the analytics revolution sparked by Michael Lewis's
Moneyball now threatens to replace one kind of absurdity with
another. We have developed a blind faith in the machine, the way a
driver overly reliant on his GPS might be led off the edge of a
cliff. Not all statistical analysis is sound. Algorithms aren't
infallible, and spreadsheets aren't testaments. Trust in them too
much, and they risk becoming instruments of destruction rather than
understanding. Worse, data's supremacy in our daily lives has led
to a dangerous strain of anti-expertise: the belief that every
problem is a math problem, and anyone given access to the right
information will find the right answer. That taste doesn't matter,
experience doesn't matter, creativity doesn't matter. That we can't
believe our eyes, no matter how much they've seen. THE EYE TEST
serves as a reminder that if beauty is less of a virtue in the age
of analytics, a good eye still is. This book is a celebration of
our greatest beholders-and an absorbing, inspiring guide for how
you might become one, too.
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