Understanding Customers (Paperback, 2nd edition)

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	February 1997
First published:	1993
Authors:	Chris Rice
Dimensions:	246 x 189 x 0mm (L x W x T)
Format:	Paperback
Pages:	324
Edition:	2nd edition
ISBN-13:	978-0-7506-2322-3
Categories:	Books > Social sciences > Psychology > General Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-7506-2322-5
Barcode:	9780750623223

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