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Marketing Review St. Gallen - Jahrgang 2014 - Marketingfachzeitschrift fur Theorie und Praxis (German, Hardcover, 1. Aufl. 2015)
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Marketing Review St. Gallen - Jahrgang 2014 - Marketingfachzeitschrift fur Theorie und Praxis (German, Hardcover, 1. Aufl. 2015)
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Der Jahrgangsband 2014 der Marketingfachzeitschrift fur Theorie
& Praxis bundelt alle sechs Ausgaben der Marketing Review St.
Gallen (MRSG) in einem Band. Die MRSG beleuchtet aktuelle
Marketingthemen aus der Perspektive von Wissenschaft und Praxis.
Top-Manager berichten uber konkrete Erfahrungen und Strategien aus
dem Unternehmensalltag. Professoren der fuhrenden europaischen
Universitaten publizieren ihre neuesten Erkenntnisse fur Praktiker
gut lesbar aufbereitet. Schwerpunkte 2014 Big Data.-
Fussballmarketing.- Kleinkundenmanagement.- Marketingintelligenz.-
Vertriebsintelligenz.- Mobile Marketing.- Prozessorientiertes
Marketing.
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