Impacting the Sensory Experience of Products - Experimental Studies on Perceived Quality (Paperback, 1st ed. 2018)

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Forschungs-/Entwicklungs-/Innovations-Management
Release date:	March 2018
First published:	2018
Authors:	Christine Cowen-Elstner
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	218
Edition:	1st ed. 2018
ISBN-13:	978-3-658-21205-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-658-21205-5
Barcode:	9783658212056

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