0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Near Field Communication Im Handel (German, Hardcover) Loot Price: R890
Discovery Miles 8 900
Near Field Communication Im Handel (German, Hardcover): Christine Strauss

Near Field Communication Im Handel (German, Hardcover)

Christine Strauss; Philipp Demeter

Series: Electronic Business, 9

 (sign in to rate)
Loot Price R890 Discovery Miles 8 900 | Repayment Terms: R83 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Welche Geschaftspotentiale besitzt Near Field Communication im Handel? Und welche Faktoren standen einer grossflachigen Verbreitung bisher im Wege? Um diese Fragen zu beantworten werden im ersten Teil dieses Buches theoretische Grundlagen mittels eines interdisziplinaren Ansatzes aus der Literatur abgeleitet, gefolgt von Exkursen zur oekonomischen Rolle von Standards und zur Kryptologie. Fur den empirischen Teil wurde eine Expertenbefragung nach der Delphi-Methode durchgefuhrt. Ziel dieser Befragung war es, die theoretischen Ergebnisse des ersten Teils zu verifizieren und eine Prognose fur die zukunftige Entwicklung der Technik abzugeben.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Electronic Business, 9
Release date: November 2013
First published: November 2013
Editors: Christine Strauss
Authors: Philipp Demeter
Dimensions: 210 x 148 x 8mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 116
ISBN-13: 978-3-631-64518-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-631-64518-X
Barcode: 9783631645185

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R367 R323 Discovery Miles 3 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R626 Discovery Miles 6 260
Personal Selling
M C Cant, A Drotsky Paperback R413 R364 Discovery Miles 3 640
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R527 Discovery Miles 5 270
Influence, New and Expanded UK - The…
Robert B. Cialdini Paperback R445 Discovery Miles 4 450
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R589 Discovery Miles 5 890
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R586 Discovery Miles 5 860
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,410 Discovery Miles 24 100
Handbook of Research Methods for…
Robin Nunkoo, Viraiyan Teeroovengadum, … Paperback R1,426 Discovery Miles 14 260
Handbook of Research on Customer Loyalty
Debbie I. Keeling, Ko De Ruyter, … Hardcover R4,587 Discovery Miles 45 870

See more

Partners