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Near Field Communication Im Handel (German, Hardcover) Loot Price: R895
Discovery Miles 8 950
Repayment Terms: R84 pm x 12*
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Near Field Communication Im Handel (German, Hardcover): Christine Strauss

Near Field Communication Im Handel (German, Hardcover)

Christine Strauss; Philipp Demeter

Series: Electronic Business, 9

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Loot Price R895 Discovery Miles 8 950 | Repayment Terms: R84 pm x 12*

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Welche Geschaftspotentiale besitzt Near Field Communication im Handel? Und welche Faktoren standen einer grossflachigen Verbreitung bisher im Wege? Um diese Fragen zu beantworten werden im ersten Teil dieses Buches theoretische Grundlagen mittels eines interdisziplinaren Ansatzes aus der Literatur abgeleitet, gefolgt von Exkursen zur oekonomischen Rolle von Standards und zur Kryptologie. Fur den empirischen Teil wurde eine Expertenbefragung nach der Delphi-Methode durchgefuhrt. Ziel dieser Befragung war es, die theoretischen Ergebnisse des ersten Teils zu verifizieren und eine Prognose fur die zukunftige Entwicklung der Technik abzugeben.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Electronic Business, 9
Release date: November 2013
First published: November 2013
Editors: Christine Strauss
Authors: Philipp Demeter
Dimensions: 210 x 148 x 8mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 116
ISBN-13: 978-3-631-64518-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-631-64518-X
Barcode: 9783631645185

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