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Vertriebseffizienz durch Kundenintegration (German, Paperback, 2005 ed.) Loot Price: R1,977
Discovery Miles 19 770
Repayment Terms: R185 pm x 12*
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Vertriebseffizienz durch Kundenintegration (German, Paperback, 2005 ed.): Christof M Stotko

Vertriebseffizienz durch Kundenintegration (German, Paperback, 2005 ed.)

Christof M Stotko

Series: Markt-und Unternehmensentwicklung / Markets and Organisations

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Loot Price R1,977 Discovery Miles 19 770 | Repayment Terms: R185 pm x 12*

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Unter dem Aspekt der Kostensenkung durch Mass Customization analysiert Christof M. Stotko die theoretischen Gestaltungsmoglichkeiten der Kundenintegration in Vertrieb und Fertigung. Seine Befragung von 105 deutschen Herstellern von Werkzeugmaschinen zeigt, dass diese Unternehmen die Kundenintegration nicht ausreichend nutzen, um Kostenvorteile in Vertrieb und Fertigung zu erzielen, und dass vor allem die Moglichkeiten, die die elektronischen Medien bieten, nahezu ignoriert werden.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Markt-und Unternehmensentwicklung / Markets and Organisations
Release date: February 2005
First published: 2005
Authors: Christof M Stotko
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 319
Edition: 2005 ed.
ISBN-13: 978-3-8244-8307-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 3-8244-8307-6
Barcode: 9783824483075

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