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Design Thinking Research - Achieving Real Innovation (Hardcover, 1st ed. 2022)
Loot Price: R2,912
Discovery Miles 29 120
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Design Thinking Research - Achieving Real Innovation (Hardcover, 1st ed. 2022)
Series: Understanding Innovation
Expected to ship within 10 - 15 working days
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Extensive research conducted by the Hasso Plattner Design Thinking
Research Program at Stanford University in Palo Alto, California,
USA, and the Hasso Plattner Institute in Potsdam, Germany, has
yielded valuable insights on why and how design thinking works. The
participating researchers have identified metrics, developed
models, and conducted studies, which are featured in this book, and
in the previous volumes of this series. This volume provides
readers with tools to bridge the gap between research and practice
in design thinking with varied real world examples. Several
different approaches to design thinking are presented in this
volume. Acquired frameworks are leveraged to understand design
thinking team dynamics. The contributing authors lead the reader
through new approaches and application fields and show that design
thinking can tap the potential of digital technologies in a
human-centered way. It also presents new ideas in neurodesign from
Stanford University and the Hasso Plattner Institute in Potsdam,
inviting the reader to consider newly developed methods and how
these insights can be applied to different domains. Design thinking
can be learned. It has a methodology that can be observed across
multiple settings and accordingly, the reader can adopt new
frameworks to modify and update existing practice. The research
outcomes compiled in this book are intended to inform and provide
inspiration for all those seeking to drive innovation - be they
experienced design thinkers or newcomers.
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