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The Replication of Retail Fashion Formats into Foreign Countries - A Qualitative Analysis (Paperback, 2015 ed.)
Loot Price: R2,301
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The Replication of Retail Fashion Formats into Foreign Countries - A Qualitative Analysis (Paperback, 2015 ed.)
Series: Handel und Internationales Marketing Retailing and International Marketing
Expected to ship within 10 - 15 working days
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Christoph Schroeder does one of the first attempts to analyze
format transfers within the scope of different strategies, format
elements, countries and success with focus on the fashion industry.
Three distinct format transfer strategies are identified. The
empirically observed design of format elements supports and extends
the existing research. Fashion firms standardize their "Retail
culture", which acts as a foundation for a successful format
transfer strategy (core elements). New insights are provided with
regard to format transfer into foreign countries as well as over a
timeframe of five years. International retailers face specific
challenges with regard to the decision on their retail format
abroad, which is known as an important success driver. They may
transfer their format elements unchanged or may adapt those
elements. One successful strategy is known to be an unchanged
format replication, which is linked to the fashion industry.
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