Against an emerging landscape of intranets, extranets, virtual
communities, and virtual reality, this book highlights the dangers
of individuals or organizations becoming technology-rich but value
blind. Valueware also champions the evolution of a gentler mode of
capitalism as just one of many hopes for a more caring and
sustainable 21st century. After detailing the critical forces now
driving the convergence of technology, humanity, and organization,
Barnatt then balances a wide spectrum of value perspectives,
including those of past and present management gurus, Internet
pioneers, and Generation Xers.
Knowledge-empowered individuals and organizations are already
beginning to learn the value of global interdependence over
independence. Cutting-edge technologies and new social structures
may also soon empower more relationship-rich markets, which begin
to mediate human affiliation via money but in a gentler capitalist
structure. Barnatt doesn't claim to predict the world of tomorrow.
However, by detailing alternative millennial realities from which
key future-shapers may choose, it instead champions future gazing
as future shaping.
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