Services Marketing, Global Edition (Paperback, 7th edition)

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	December 2011
First published:	2012
Authors:	Christopher Lovelock • Jochen Wirtz
Dimensions:	275 x 214 x 24mm (L x W x T)
Format:	Paperback
Pages:	648
Edition:	7th edition
ISBN-13:	978-0-273-75606-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-273-75606-0
Barcode:	9780273756064

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