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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Political Branding - More Than Parties, Leaders and Policies (Hardcover)
Loot Price: R4,473
Discovery Miles 44 730
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Political Branding - More Than Parties, Leaders and Policies (Hardcover)
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This book demonstrates the progress that has been made on political
branding research across international contexts. It focuses on the
critical application of new concepts and frameworks, generating a
deeper understanding of unexplored settings and positioning
research from multiple perspectives. It is important to consider
different typologies of international political brands particularly
as we have witnessed huge changes across political landscapes from
Brexit, the rise of President Trump, the surge in populism and the
development of sustainable-climate change movements. Given that
there are many potential typologies and non-traditional political
brands, this volume investigates different typologies and
alternative political brands with the support of new and
under-developed theoretical lens from multiple perspectives and
contexts. These include Canada, Iceland, India, Indonesia and the
United States of America. This book provides areas of reflection
and explicit calls for further research, which in turn will advance
insight into political brands and enhance our understanding of
political marketing in action. This is a must-read guide for
setting out the implications of theory and practice for multiple
stakeholders including political marketers, political scientists,
politicians, political party organizers, brand managers and
scholars across a wide range of social science disciplines. The
chapters in this book were originally published as a special issue
of the Journal of Political Marketing.
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