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The Oxford Handbook of Managerial Economics (Hardcover)
Loot Price: R5,420
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The Oxford Handbook of Managerial Economics (Hardcover)
Series: Oxford Handbooks
Expected to ship within 10 - 15 working days
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The Oxford Handbook of Managerial Economics, the first of its kind,
aims to provide researchers, practitioners, policymakers, and
teachers with summaries of the state of the art in the field of
managerial economics. Edited by the coauthors of two managerial
economics textbooks, comprising 25 chapters contributed by leading
scholars and business consultants from around the globe, and
drawing on the literature of, among others, economics, finance,
industrial organization, marketing, behavioral psychology, game
theory and auction theory, the Handbook summarizes cutting-edge
approaches to the analysis of the decision-making challenges faced
by the managers of for-profit and nonprofit enterprises. The
problems addressed run the gamut from cost estimation, product
development and promotion, optimal pricing strategies for network
industries and make-or-buy decisions, to organizational design,
performance pay, corporate governance, strategies for multinational
corporations and the social responsibilities of business. Each of
the managerial economics experts commissioned for the volume also
identify the problems that are yet to be solved and thus point the
way toward topics for future research. Managerial economics has
moved far beyond simply applying neoclassical microeconomic theory
to the actual world of practical business decision-making. By
illustrating how disciplines other than economics can fruitfully be
brought to bear in helping to analyze and to understand the
incentives and constraints under which business managers operate,
the Handbook fills in the gaps between theory and practice.
Sometimes technical, but always reader-friendly, no one with an
interest in the modern world of business or public policies toward
it can afford to ignore the analyses and the important lessons
taught by the contributors to it.
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